In a digitally interconnected world, Fiverr Statistics showcase the platform’s towering presence, bringing together millions of buyers and sellers globally.
With a remarkable user base of 3.42 million buyers annually, Fiverr’s platform emerges as the epitome of creative collaboration and professional expertise. Notably, in the second quarter of 2023, Fiverr’s revenue reached an impressive $89.4 million.
In this report, we delve into comprehensive data, underscoring the significance of Fiverr’s role in the freelance market, as it continues to dedicate itself to empowering global connections.
Table of contents
4.1. Fiverr Annual Revenue: International
4.2. Fiverr International Revenue (Quarterly)
4.3. Fiverr Revenue by Region and Country
A. Fiverr Annual Revenue: The United States
B. Fiverr Annual Revenue: Europe
C. Fiverr Annual Revenue: Asia-Pacific
D. Fiverr Annual Revenue: Israel
4.5. Fiverr Gross Merchandise Value (GMV)
4.6. What Percentage Does Fiverr Take?
4.7. Fiverr Annual Spend per Buyer
6.1. Fiverr Traffic: Visitor Engagement
6.2. Fiverr Traffic: Gender Demographics
6.3. Fiverr Traffic: Age Distribution
6.4. Fiverr Traffic by Country (2023)
6.6. Fiverr Top Traffic Sources
1. Fiverr Key Stats 2024
- Fiverr monthly visits: Fiverr recorded an average of 90.97 million website visits in the past 3 months
- Fiverr revenue: Fiverr generated total revenue of $337.4 million in the year 2022 and $88.0 million in the first quarter of 2023.
- Fiverr gets 55% of its revenue from repeat buyers (5.5 million active buyers) spanned across 160 countries.
- Fiverr active users: Fiverr boasts an impressive community of over 380,000 sellers.
- Collectively, freelancers on Fiverr have surpassed the milestone of earning over $2 billion.
- Fiverr user demographics: The majority of visitors on Fiverr belong to the age group of 25 to 34 years.
- Number of employees at Fiverr: 787 employees globally.
- Top Fiverr alternatives: Upwork, PeoplePerHour, Freelancer, Toptal.
2. Fiverr Overview
Fiver Founded in | 2010 |
Headquarters | Tel Aviv, Yafo, Israel |
Fiverr Founders | Micha Kaufman, Shai Wininger |
No. of Employees | 739 |
Entity Type | Public |
3. Fiverr User Statistics 2024
3.1. Fiverr Key User Stats
Fiverr boasts a vast network of over 5.5 million active buyers and 380,000 sellers spanning 160 countries.
3.2. Fiverr Active Users
Fiverr’s current count of active buyers has surpassed 4.3 million. Here’s a chronological breakdown of the number of active buyers Fiverr has had since 2017.
Year | Fiverr Active Buyers |
2017 | 1.08 million |
2018 | 2.0 million |
2019 | 2.4 million |
2020 | 3.4 million |
2021 | 4.2 million |
2022 | 4.2 million |
2023 | 5.3 million |
Source: Search Logistics, Fiverr

4. Fiverr Revenue 2024
Fiverr International generated $353.00 million in revenue in the twelve months leading up to September 30, 2023, marking a 5.69% year-over-year growth.
In the quarter ending September 30, 2023, the revenue was $92.53 million, reflecting a 12.10% year-over-year growth. In 2022, Fiverr International recorded an annual revenue of $337.37 million, showing a growth rate of 13.34%.
4.1. Fiverr Annual Revenue: International
Year | Annual Revenue | Change | Growth |
Dec 31, 2017 | 52.11 million | ||
Dec 31, 2018 | 75.50 million | 23.39 million | 44.89% |
Dec 31, 2019 | 107.7 million | 31.57 million | 41.81% |
Dec 31, 2020 | 189.51 million | 82.44 million | 76.99% |
Dec 31, 2021 | 297.66 million | 108.15 million | 57.07% |
Dec 31, 2022 | 337.37 million | 39.70 million | 13.34% |
Source: Stock Analysis


4.2. Fiverr International Revenue (Quarterly)
Quarter Ended | Revenue | Change | Growth |
30 Sep 2023 | 92.53M | 9.99M | 12.10% |
30 Jun 2023 | 89.39M | 4.38M | 5.15% |
31 Mar 2023 | 87.96M | 1.27M | 1.47% |
31 Dec 2022 | 83.13M | 3.38M | 4.23% |
30 Sep 2022 | 82.54M | 8.22M | 11.06% |
30 Jun 2022 | 85.01M | 9.75M | 12.95% |
31 Mar 2022, | 86.69M | 18.37M | 26.88% |
31 Dec 2021 | 79.76M | 23.87M | 42.71% |
30 Sep 2021 | 74.32M | 21.98M | 41.99% |
30 Jun 2021 | 75.26M | 28.13M | 59.69% |
31 Mar 2021 | 68.32M | 34.17M | 100.06% |
31 Dec 2020 | 55.89M | 26.35M | 89.24% |
30 Sep 2020 | 52.35M | 24.48M | 87.84% |
30 Jun 2020 | 47.13M | 21.22M | 81.88% |
31 Mar 2020 | 34.15M | 1039M | 43.71% |
31 Dec 2019 | 29.53M | 8.83M | 42.63% |
30 Sep 2019 | 27.87M | 8.21M | 41.80% |
30 Jun 2019 | 25.91M | 7.51M | 40.83% |
31 Mar 2019 | 23.76M | 7.02M | 41.90% |
31 Dec 2018 | 20.71M | – | – |
30 Sep 2018 | 19.65M | – | – |
30 Jun 2018 | 18.40M | – | – |
31 Mar 2018 | 16.75M | – | – |
Source: Stock Analysis


4.3. Fiverr Revenue by Region and Country
The majority of Fiverr’s income is generated from a select number of countries. Specifically, 70% of their revenue originates from major English-speaking nations, such as the United States, United Kingdom, Canada, Australia, and New Zealand.
Notably, the United States stands out as the leading contributor, accounting for 53.14% of Fiverr’s annual revenue in 2020, totaling an impressive $100.7 million.

A. Fiverr Annual Revenue: The United States
Year | US (share of total revenue) |
2017 | $28.26 million (54.23%) |
2018 | $40.53 million (53.68%) |
2019 | $57.94 million (54.11%) |
2020 | $100.7 million (53.14%) |
Source: Search Logistics
B. Fiverr Annual Revenue: Europe
Europe is a substantial contributor to Fiverr’s revenue. In 2020, Fiverr garnered $48.33 million in revenue from the European region, constituting approximately 25.5% of the platform’s total income.
Notably, the revenue growth in Europe in 2019 was 91.94%, surpassing the global growth rate of 77%.
Year | Europe (share of total revenue) |
2017 | $10.14 million (19.46%) |
2018 | $15.26 million (20.21%) |
2019 | $25.18 million (23.52%) |
2020 | $48.33 million (25.5%) |
Source: Search Logistics
C. Fiverr Annual Revenue: Asia-Pacific
The Asia Pacific region significantly contributes to Fiverr’s revenue, contributing $22.81 million, equivalent to 12.04% of the total revenue in 2020.
Year | Asia-Pacific Share of Total Revenue |
2017 | $7.84 million (15.04%) |
2018 | $11.08 million (14.67%) |
2019 | $13.36 million (12.48%) |
2020 | $22.81 million (12.04%) |
Source: Search Logistics
D. Fiverr Annual Revenue: Israel
Fiverr, based in Israel, distinguishes and tracks revenue from Israel independently from the rest of the world.
In 2020, buyers located in Israel contributed a modest $1.94 million, comprising approximately 1.02% of the company’s annual revenue.
Year | Israel Share of Total Revenue |
2017 | $717,000 (1.38%) |
2018 | $1.16 million (1.64%) |
2019 | $1.22 million (1.14%) |
2020 | $1.94 million (1.02%) |
Source: Search Logistics
4.4. Fiverr Net Worth 2024
As of November 22, 2023, Fiverr International holds a market capitalization or net worth of $855.58 million. Over the past year, its market capitalization has experienced a decline of -37.37%.

4.5. Fiverr Gross Merchandise Value (GMV)
Fiverr’s Gross Merchandise Value (GMV) has experienced remarkable growth, surging by 74.39% over the past year.
Since 2018, Fiverr’s GMV has more than doubled, soaring by $405.8 million.
Year | Gross Merchandise Value |
2017 | $213 million |
2018 | $293.5 million |
2019 | $401 million |
2020 | $699.3 million |
2021 | $1.02 billion |
Source: Fiverr

4.6. What Percentage Does Fiverr Take?
Fiverr’s buyer fees include a 5.5% service fee on all orders, with an additional $2.50 charge for orders under $75. The breakdown of fees is clearly presented to buyers before confirming their purchase.
A. How much does Fiverr Take from Sellers?
Fiverr takes a 20% cut from sellers on all orders. For a $50 gig, the seller receives $40 (80% of the gig’s cost), while Fiverr earns a total of $15.25 in fees.
B. Fiverr Take Rate
Fiverr’s revenue comes from its core marketplace, where it charges a standard service fee of 20%, and from additional products like promoted gigs, AND.CO, ClearVoice, and Learn from Fiverr.
Presently, Fiverr’s take rate is 30.4%, demonstrating growth from the 24.5% recorded in 2017.
Year | Take Rate |
2017 | 24.5% |
2018 | 25.7% |
2019 | 26.7% |
2020 | 27.1% |
2022 | 29.6% |
March 2023 | 30.4% |
Source: Fiverr

4.7. Fiverr Annual Spend per Buyer
As of March 31, 2023, the expenditure per buyer rose to $262, marking a 4% year-on-year increase from $251 recorded on March 31, 2022.
Fiverr’s annual spending per buyer has exhibited consistent growth since 2012.
Year |
Spend per Buyer |
2012 |
$64 |
2013 |
$66 |
2014 |
$71 |
2015 |
$83 |
2016 |
$97 |
2017 |
$119 |
2018 |
$145 |
2019 |
$170 |
2020 |
$205 |
2021 |
$242 |
2022 |
$251 |
2023 |
$262 |
Source: Fiverr

5. Fiverr Net Worth 2024
Fiverr’s net worth or market cap is $1.15 billion as of July 2023, positioning it as the 4716th most valuable company worldwide.
Year | Market Cap | Change |
2023 | $1.15B | 6.35% |
2022 | $1.08B | -73.97% |
2021 | $4.15B | -39.35% |
2020 | $6.85B | 812.86% |

6. Fiverr Traffic
6.1. Fiverr Traffic: Visitor Engagement
Visits | 75.14M |
Pages/Visits | 6.38 |
Average Visit Duration | 25:51 |
Bounce Rate | 40.87% |
Source: Semrush
6.3. Fiverr Traffic: Age Distribution
Age Group | Percentage |
18-24 | 22.19% |
25-34 | 36.62% |
35-44 | 20.21% |
45-54 | 11.24% |
55-64% | 6.13% |
65+ | 3.6% |
Source: Similar Web

6.4. Fiverr Traffic by Country (2023)
As of June 2023, Fiverr’s core audience is predominantly located in the United States with significant followings from China and India.
Country | Percentage |
The United States | 28.19% |
Pakistan | 8.19% |
India | 7.96% |
Bangladesh | 5.38% |
Indonesia | 4.04% |
Source: Semrush

6.5. Fiverr Daily Traffic
During October, Fiverr.com attracted 75.14 million visits, with an average session duration of 25 minutes and 51 seconds. Compared to September, there has been a 0.53% increase in traffic to fiverr.com.

6.6. Fiverr Top Traffic Sources
The predominant traffic source for fiverr.com is Direct traffic, contributing to 70.87% of desktop visits in the previous month, while Organic Search holds the second position with 13.04% of the traffic.
Channel | Percentage |
Direct | 70.87% |
Referrals | 0.41% |
Organic Search | 13.04% |
Paid Search | 4.78% |
Social media | 5.77% |
4.23% | |
Display | 0.9% |
Source: Similar Web

6.7. Fiverr Traffic from Social Media
The primary source of social media traffic for Fiverr is YouTube, with Facebook and Pinterest (Desktop) following closely.
Platform | Percentage |
Youtube | 49.06% |
13.9% | |
9.69% | |
Whatsapp Web | 9.38% |
4.34% | |
Other | 13.63% |
Source: Similar Web

6.8. Fiverr User Reviews
According to G2, Fiverr has garnered an impressive rating of ⭐4.3/5 based on 417 reviews.

7. Fiverr Categories
The comprehensive service catalog on Fiverr comprises over 500 categories, spanning 9 broad verticals.
Since 2018, the platform has diligently expanded, introducing an impressive total of 300 new categories, a significant progression from the mere 8 categories available upon its launch in 2010.
Fiverr enables users to organize offerings into distinct categories called gigs which include:
- Graphics and Design
- Digital Marketing
- Writing and Translation
- Video and Animation
- Music and Audio
- Programming and Tech
- Business
- Lifestyle
8. Fiverr Alternatives
8.1. Fiverr vs Upwork

Fiverr and Upwork present distinct advantages tailored to different project scopes and requirements.
Fiverr excels in catering to smaller, one-time projects, renowned for its user-friendly interface and budget-friendly pricing, which proves highly beneficial for freelancers and small businesses.
In contrast, Upwork offers a more robust array of features and a vast pool of skilled freelancers, making it an optimal choice for larger and more intricate projects.
Metric | Fiverr | Upwork |
Annual Revenue (2022) | $337 million | $618 million |
Processing fee | 5.5% | 5% (ACH 3%) |
Operating countries | 160+ | 180+ |
Active Clients/Buyers (2022) | 4.3 million | 814,000 |
Average monthly visitors (2023) | 91 million | 61.33 million |
8.2. Fiverr vs Freelancer

Fiverr and Freelancer may appear similar at first glance, but they possess distinct differences. Fiverr has a specific service focus, an improved interface, and a more efficient dispute resolution center compared to Freelancer.
However, if your projects primarily entail larger and more complex undertakings, Freelancer may be better suited to meet your needs.
Metrics | Fiverr | Freelancer |
Annual Revenue (2022) | $337 million | $870.90 million |
Processing fee | 5.5% | 3% |
Average monthly visitors (2023) | 91 million | 7.07million |
Operating countries | 160 | 247 |
9. FAQs
9.1. What is Fiverr used for?
Fiverr is an online platform for freelancers to offer and sell their digital services across various categories to buyers who are seeking specific tasks and projects.
9.2. When did Fiverr start?
Fiverr was founded in 2010.
9.3. How Many Gigs Can You Have on Fiverr?
You can create up to 7 gigs on Fiverr.
9.4. How many people use Fiverr?
Fiverr is utilized by 4.3 million buyers annually, establishing it as one of the globe’s most popular freelance marketplaces.
Conclusion
In conclusion, Fiverr continues to thrive as a global platform connecting millions of buyers and sellers in the digital marketplace.
With a user base of over 5.5 million active buyers and 380,000 sellers across 160 countries, Fiverr has solidified its position as a leading platform for freelance services.
Fiverr’s impact on the freelance economy remains steadfast, empowering global connections and providing opportunities for creative collaboration and professional expertise.
As Fiverr expands its service categories, attracts millions of monthly visitors, and implements user-friendly features, it remains at the forefront of the evolving freelance market.